zaterdag 3 oktober 2009

Banking on women.


The Raiffeisen Zentralbank in Austria discovered a hole in the market: a special bank for women!
Studies revealed that women approach finances differently than their male partners do. Raiffeisen took advantage of the women's need for a special treatment by opening a bank which is adapted to what women desire. Raiffeisen's goal is to attract female customers by creating a lounge feeling, giving their clients a clear explanation of the products they offer and providing playing corners to keep the children satisfied.


Annelien Baele

1 opmerking:

Marilyn Michels zei

The Raiffeisen Zentralbank in Austria discovered has discovered a hole a gap/ a niche in the market: a special bank for women!
Studies revealed that women approach finances differently than their male partners do. Raiffeisen took advantage of the women's need for a special treatment by opening a bank which is drop 'which is' adapted to what women desire. Raiffeisen's goal is to attract female customers by creating a lounge feeling, giving their clients a clear explanation of the products they offer and providing playing corners to keep the children satisfied.

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