dinsdag 14 oktober 2008

Lost your appetite?


While the shareholders of Fortis are digging deep into their pockets to feed their families worried about the value of their shares, the Belgian bank could afford an extravagant trip to Monaco last Friday. On this ‘business’-trip members of Fortis Insurance Belgium wanted to spoil some external insurance agents with a visit to one of Monaco’s most prestigious restaurants with three Michelin-stars, an incentive that cost more than 150.000 euros and caused a wave of protests in the Belgian political world and among their shareholders. The company justified the commercial action by saying the event had been planned months beforehand as part of their business strategy, but now admits the timing wasn’t exactly right. Loyal shareholders would have been satisfied to share this decadent experience, unfortunately, they couldn’t have a bite.

Katrien Cailliau
De Standaard Saturday October 11 2008

1 opmerking:

EcoEnglish zei

While the shareholders of Fortis are digging deep into their pockets to feed their families worried about the value of their shares, the Belgian bank could afford an extravagant trip to Monaco last Friday. On this ‘business’-trip members of Fortis Insurance Belgium wanted to spoil some external insurance agents with a visit to one of Monaco’s most prestigious restaurants with three Michelin-stars, an incentive that cost more than 150.000 [150,000] euros and caused a wave of protests in the Belgian political world and among their shareholders. The company justified the commercial action by saying the event had been planned months beforehand as part of their business strategy, but now admits the timing wasn’t exactly right. Loyal shareholders would have been satisfied to share this decadent experience, unfortunately, they couldn’t have a bite.

First sentence is a bit unclear: to whom do you refer with 'worried': shareholders or their families? It's ok to use longer sentences as you do, but make sure to insert a shorter one to brake the pace and improve readability.

olaf